BEHIND THE VISION
We’re two brothers Edward and William. Who grew up training together and built 4U from a shared passion for fitness, style, and purpose.
From the age of 16, we understood the power of quality activewear, how the right fit and feel can push you further, build confidence, and shape not just your body, but your mindset.
Frustrated by the lack of innovation in the Australian activewear space, we set out to create something better. At 4U, we combine clean, confident design with high-performance materials that feel as good as they look.
Edward drives the vision and business forward, while William leads the creative direction behind every product. Together, we’re building more than a brand—we’re creating a culture rooted in discipline, ambition, and self-respect.
We believe activewear should support your lifestyle, not just your workouts. Our products are taken into deep thought to create each piece that is unique and different from all the other brands. Activewear that speaks volume about the person you are.
Because at the end of the day, it’s not about doing it for anyone else.
It’s about doing it 4U.
Our History
2022
THE IDEA
The foundation of 4U. This marks the year we began designing our debut product, laying the groundwork for the brand's vision and future collections.
2023
Planning and Designing Our First Product
Our journey began with the design of our first pair of activewear shorts. It wasn’t smooth sailing—we faced countless setbacks with manufacturers, from quality concerns to communication challenges. Despite sampling multiple designs, none met the high standards we envisioned for 4U.
2024
Finding the Right Partnership
In 2024, we took a leap and travelled to China—the hub of manufacturing excellence. Our journey led us to the renowned Canton Fair, the world’s largest trade show, held twice a year. Spanning over three phases with 25,000 exhibitors, it was the perfect place to find a partner who could meet our uncompromising standards.
We explored, questioned, and meticulously evaluated countless suppliers before discovering one that aligned with our vision for high-quality activewear. Once the partnership was secured, we sent off our designs, and after sampling with the new manufactuer, we achieved perfection.
The result? The Conquer 1.0 Shorts—crafted with innovative 4-inch designs, rigorously tested, and proven to perform in any workout. These shorts aren’t just activewear; they’re a testament to persistence, precision, and passion.
2025
Our Promise
We’re kicking off 2025 with a bold step forward: the release of the Conquer 1.0 Shorts on February 1st.
Every piece will be crafted with precision, tested rigorously, and designed to deliver exceptional performance and style. This year, we’re focused on staying ahead with regular drops and ensuring every product keeps you coming back for more.
We also want to uphold the best customer experience. From visiting the website for a seamless transaction, to the unboxing experience and customer service. We hold ourselves to a high standard in each department.
I feel like I'm wearing nothing hey, I used it yesterday for leg day I rate it bro 100%
— Jr Munasque
Our Mission
Help you become the best version of you.
